Top five ways Google Docs can help your small business shine this holiday season

U.S. consumers are projected to spend $76 billion dollars at small businesses this holiday season. That’s an exciting prospect if you run a small business, but it also means you’re stretched thinner than ever. Whether you’re running promotions on Black Friday and Cyber Monday, or attracting new and long-time customers on Small Business Saturday, we know you have a lot on your plate. To prepare for a busy selling season, here are 5 ways Google Docs can help your business shine bright:

1. Draft social media promotions in a snap: With the help of Gemini in Docs, our built-in AI-powered assistant, you can draft promotional copy in seconds. Instead of struggling with writer’s block, simply type an instruction like “write five social media posts to promote the Black Friday 50% off coffee mugs offer, include emojis and hashtags” and Gemini in Docs will write the posts for you. You can even ask Gemini for help to refine the tone, length, add emojis, and adjust the level of detail for each post. 

2. Plan ahead and stay organized: We recently announced tabs in Docs, which allow you to organize longer documents, centralize information, and make collaboration easier. Now, instead of having multiple different documents for holiday promotion plans, you can manage one document, with individual tabs for pricing, budget, marketing campaigns, timelines, and more. Or, keep a running list of your tasks with a tab for each week so you stay on top of your to do list. Save time during this busy season and keep all of the information you need in one place.

3. Prepare contracts for 2025 renewal: The end of the year always sneaks up on us, and it’s easy to miss looming deadlines when you have too much on your plate. We’ve made it easier to renew contracts by offering eSignature — now you can draft agreements and request signatures all without leaving Docs. Whether you’re working on your phone or computer, you can update prices for customer contracts, expand the terms of partner agreements, or request signatures from a new vendor you’re hiring — all with eSignature in Docs.

4. Create unique, seasonal images for your brand: Stop endlessly searching for the perfect image — instead, create stunning original images using a single prompt. With Gemini in Docs, you can create custom images to brighten up any content you’re creating including a promotional flier, a seasonal menu, or an invitation to a special in-store event. Add even more flair to your image by applying different styles like photography or watercolor. 

5. Personalize your documents and connect with your clients: Adding a touch of personalization goes a long way with your customers. Maybe you want to customize an invitation for a client or make a proposal look more polished. Now you can generate original cover images using Gemini in Docs or upload a favorite — each image spans from corner to corner, allowing you to add personalization and style to your document. 

Whether you need help promoting your brand, staying organized, or want to hit the ground running in 2025, Docs can help you accelerate your business this holiday season. With Black Friday, Small Business Saturday, and Cyber Monday all right around the corner, check out the ways you can use Google Docs to hit your goals and end the year strong.