Solopreneur toolkit: manage, boost, and thrive
The Google Workspace Team
Google Workspace Newsletter
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SIGN UPSolopreneur toolkit: manage, boost, and thrive
Running your own business requires a suite of tools to help you connect with clients and partners, market yourself, and stay organized. Whether you work as a freelance copywriter, social media consultant, or a solo real estate agent, solopreneurs balance the practical aspects of getting things done alongside building relationships to maintain a steady stream of work. Google Workspace gives solopreneurs a suite of apps to accomplish creative, marketing, and networking tasks in one convenient space, with flexible options tailored for your business and how you like to work.
What is the difference between an entrepreneur and a solopreneur?
Entrepreneurs are business owners who start with a vision and take calculated risks to scale their business, expand into new markets, and attract the attention of investors. Over time, entrepreneurs often hire employees whose skills complement their business and can help them grow efficiently.
By contrast, a solopreneur is an entrepreneur who runs their business independently, taking on all the core duties themselves (but they may outsource bookkeeping and other aspects of their day-to-day operations). Like entrepreneurs, they own their own businesses and have a vision that they put into motion, but solopreneurs are a “team of one,” and the lone employee within their operation.
How to thrive as a solopreneur with Google Workspace
The right tools make a big difference when you’re a team of one. Google Workspace Individual offers an array of secure, thoughtfully-connected apps in the cloud. It helps you make the most of your time and resources – from anywhere with an internet connection.
1. Create a strong brand identity
Building your brand starts with name recognition. A custom email domain allows you to get your brand name out there, every time you send a message. Gmail makes it easy to create a custom business email address, backed with easy-to-use features that enhance productivity and a more polished, professional look.
2. Connect and communicate from anywhere
From scheduled client meetings to spontaneous collaborative sessions, communication is key to success as a solopreneur. Secure cloud-based apps make it easy to keep conversation and collaboration going. Connect with clients and vendors instantly in Google Chat. Or use Google Meet to share updates via face-to-face video conferencing from your laptop or mobile device. Easily share your screen to present your work and tap into interactive features to make video calls more engaging. Meet also has advanced AI features to filter background noise and minimize echoing – ideal for times when you’re working in a shared space or coffee shop.
3. Schedule appointments with ease
When you’re a team of one, every hour of the work day counts. Having a visual look at your day – from meetings to heads-down focus time – helps you make the most of your time. Google Calendar helps you stay on top of your schedule. Easily block off times when you’re busy and let clients know your availability to book an appointment with you. Calendar also helps you avoid accidental double bookings by showing scheduling conflicts and commitments. Send meeting invites directly from Calendar, with the option to “Add Google Meet video conferencing.”
4. Turn vision into action
Businesses need a variety of applications to create polished deliverables. That includes solopreneurs who are responsible for drafting copy, reports, and visual presentations to share with clients. Google Workspace gives you a full suite of secure, cloud-based apps that allow you to work from anywhere. Google Docs, Google Sheets, and Google Slides make it easy to manage permissions and share your work with clients and partners. Get comments in real time from collaborators to keep projects progressing and share ideas.
5. Do more with AI
On any given day, a solopreneur’s workload can include meeting with clients, creating blog posts and ad copy, and responding to requests for pricing or proposals. AI innovations can help you get more done at a faster pace, reducing time spent on repetitive tasks so you can focus on growing your business. That’s where Gemini for Google Workspace – your new generative AI thought partner – comes in. Gemini works across all Workspace apps to help you make the most of your resources. Use Gemini to help tackle research tasks, generate content first drafts, create task lists, and serve as a creative thought partner to bounce ideas back and forth.
Achieve more with Google Workspace
Being a solopreneur means taking your expertise and charting a career course that gives you greater control over the type of work you do, and how and where you do it. Google Workspace gives you the tools needed to help transform your vision into a thriving business. Secure, cloud-based apps help you get work done, create polished presentations, and make meaningful connections with clients and your network.
