4 ways Gemini for Workspace can help sellers and marketers spend more time doing what they do best

The highest priority for sales teams is their customers. But between capturing meeting notes, untangling lengthy email threads, and prepping for new presentations, it’s no wonder that sellers only spend an average of 32% of their time actually selling.* All these manual tasks don’t just take up time — they also introduce mistakes and often contribute to employee burnout and turnover.

Similarly, marketing teams spend an enormous amount of time and effort planning, developing, launching, and tracking campaigns. Every marketer wants to improve the performance of their campaigns, but it’s easier said than done — especially with limited time and resources.

Let’s take a look at four ways that Gemini for Google Workspace, an AI-powered assistant, can help sellers spend more time closing deals, and marketers run effective marketing campaigns.

1. Automate repetitive tasks to focus on closing deals

Google Workspace is designed to give sellers the freedom to focus on their highest priorities – collaborating, communicating, and building relationships with their customers. It’s a cloud-native, mobile-friendly productivity solution that integrates with existing sales tools to speed up and simplify the work sellers do every day, from any location.

For example, sales teams spend a chunk of their workday writing and answering emails. Whether they’re reaching out to a new prospect, ironing out the details of a contract, or coordinating next steps internally, Gemini in Gmail can quickly create first drafts of emails that incorporate the relevant context of an existing conversation.

With Gemini, sellers can also quickly get a summary of email threads, convert a meeting transcript into action items, or draft a personalized response. They can use follow-up prompts to adjust the length or tone of the email, and all of this works just as smoothly on mobile devices – so sellers can get more work done in less time wherever they’re working. 

“I wager that I've gotten a 20% increase in my productivity and a reduction in my inbox, which means I can use my brain power elsewhere.” — Amanda Taylor, Vice President of Infrastructure at FinQuery

2. Work on the go and stay connected to customers — without skipping a beat 

Many sellers are constantly on the move. Whether they’re driving to client meetings, flying to conferences, or answering emails after hours, they need to work as efficiently on-the-go as if they’re using a desktop or laptop.

By being born in the cloud, Workspace makes that possible by empowering sellers to quickly and easily access files and communicate with customers at any time, from any location, and on their preferred device. Plus, Gemini works smoothly in the Gmail mobile app – so sales teams can stay engaged with customers and ensure they’re supported with the resources they need at any moment in the sales process.

“I've had multiple employees come up to me and be like, ‘Someone needed to get a communication out the door at the last minute and I'm in the grocery store at 7pm… they pull up their phone, look at the comment in Google Docs, and then they're like, that's good, make a few comments and move on with their day.’” — Ashley Hatter, Senior Director of Enterprise Technology at Trellix

3. Deliver personalized content 

In many cases, personalized marketing content performs better than generalized content. But personalizing content for large numbers of customers can be a daunting task. Now, with Gemini in Sheets, you can do it through just a few simple prompts. That’s because Gemini has the ability to analyze customer data, such as preferences and recent purchases, and use it to segment audiences. This enables marketers to tailor content for each contact in a dataset, even with thousands of entries. 

Gemini also makes it easier to create different versions of core assets – like data sheets or pitch decks – based on personas or industries. This gives marketers more time to launch experiments and push out the highest performing mix of content on their channels.

“Having a tool that can transform our loosely-written ideas into content that is presentable both internally and to customers is a super power added to our organization.” — Catelin Carey, Senior Vice President at WebFX

4. Decrease creative development costs and shorten campaign timelines

With help from Gemini, influential marketing messages and relevant images can come to life in minutes, rather than hours or days. These efficiency gains speed up campaign timelines and drive down costs, so creative teams can generate more output while keeping expenses in check.

Creating new content with Gemini can also reduce marketing teams’ dependence on external agencies, saving money to spend on other priorities and reducing the time spent communicating back and forth with a variety of stakeholders.

“AI-powered ads were not just more efficient to create, but they outperformed legacy ads with a 31% better cost-per-purchase, a 80% higher click-through-rate, and 46% more engaged site visitors.” — Andy McDonald, Vice President of Technology, Monks

To increase your sales and marketing performance, check out the following resources to help your teams get the most out of Gemini for Workspace:

• Contact sales to get started with a free trial

• Gemini for Workspace sales and marketing handbooks

• Gemini for Workspace prompt guide for sales and marketing

And in case you missed it, catch up on our first post in this series, 5 ways Gemini for Workspace keeps sellers and marketers customer-focused and in sync.

_Sources:

_{* https://hbr.org/2022/11/can-ai-really-help-you-sell}