5 ways Gemini for Workspace keeps sellers and marketers customer-focused and in sync

With so many emails, chat messages, and file update notifications, it can be hard for sellers and marketers to keep up with their colleagues, partners, and customers. In fact, more than a third of workers say they’ve dealt with missing or lost files at work due to communication problems.*

Thanks to generative AI, there is now a better way for sellers and marketers to stay in sync and get more done. Let’s take a look at five ways Gemini for Workspace can help.

1. Collaborate in real-time on the same document

Because Workspace runs in the cloud, sellers and marketers don’t have to attach or share versions of files when they’re collaborating. Unlike traditional office productivity solutions, you can work with people within or beyond your organizations, on the same document and in real time, keeping everyone in sync and reducing the time it takes for feedback and approvals. Workspace runs on virtually any device and from virtually any location, so teams can edit documents or reply to comments in real-time using a web browser or a mobile app, even on the go.

“Not having to fight to figure out the latest version of a file and not having to pay per minute anymore to just talk about work as much as we wanted – that was truly a game changer in our company and our culture.”  — Michelle Araujo, Senior Director, Digital Employee Experience Business Technology, Workday

2. Automate repetitive tasks to focus on bringing your customers quality content and driving revenue

Sales teams spend big chunks of their workday writing and answering emails. Whether you’re reaching out to a new prospect, ironing out the details of a contract, or coordinating next steps internally, Gemini in Gmail can quickly create first drafts of emails that incorporate the relevant context of an existing conversation. With Gemini, sellers can also quickly get a summary of previous email threads, convert a meeting transcript into action items, or draft a personalized email response. You can use follow-up prompts to adjust the length or tone of the email.

Marketers can also collaborate with Gemini to speed up their work on routine tasks. For example, creating new content can be one of the most time-consuming tasks for marketing teams. But Gemini can generate a first draft of blog posts, email campaigns, and social media posts in just a few seconds. And with Gemini in the side panel of Docs, you can even write prompts that reference existing materials in Drive, like messaging frameworks or pitch decks, to generate new content so all of their content feels consistent and cohesive.

“Gemini undoubtedly helps Adore Me’s bottom line. It saves us time, it saves us money. It makes people work faster, more efficiently, more collaboratively…[we can] just do things that, in the past, we never would have been able to do.” — Ranjan Ray, VP of Strategy, Adore Me

3. Conduct market research and build content faster to reduce time to market

If a company is launching a new product or trying to move into a new market, marketers can collaborate with the Gemini app (gemini.google.com) to improve their understanding of target audiences and export those results into Docs. Gemini can help you conduct market research across demographics, interests, pain points, online behavior, and more, in minutes instead of hours or days. Plus, because Gemini prompts are iterative, you can ask follow-up questions to define key terms or dive deeper on specific topics. 

Then, you can prompt Gemini to turn your findings into a brief and then use the Help me write feature in Gmail to draft an email that shares a link to the brief with anyone who would benefit from the insights. Gemini can also create articles, blog posts, and social media updates, so marketers can generate awareness in the market for their products faster.

"AI-powered ads were not just more efficient to create, but they outperformed legacy ads with a 31% better cost-per-purchase, a 80% higher click-through-rate, and 46% more engaged site visitors."** — Andy McDonald, Vice President of Technology, Monks

4. Respond to customer needs faster to build loyalty and trust

Preparing for calls and customer meetings can be challenging and time-intensive, but you can push past the blinking cursor with Gemini in Docs. From generating potential prospect questions to creating custom scripts and presentations, Gemini can help you create high-quality materials for customer meetings faster so you can focus more deeply on addressing customer needs.

Gemini can even help you make complicated technical information more accessible to prospects and customers. In Docs, simply highlight the technical language from an existing document that you want to reference, then ask Gemini to convert it into simpler terms. Once you have a draft, you can ask Gemini to reduce the length or refine the tone with prompts like “make it more conversational.”

“Having a tool that can transform our loosely-written ideas into content that is presentable both internally and to customers is a super power added to our organization.” – Caitlin Carey, Senior Vice President, WebFX

5. Work with confidence in a distributed and global workforce

Gemini in Google Meet helps sellers put their best foot forward during introductory video calls, product demos, and presentations. When slow internet or noisy environments get in the way of the conversation, Gemini enhances audio and video quality to keep customers engaged. 

Sellers can also generate a custom background that reflects a customer’s interests and to look professional no matter where they take the meeting. And with Gemini’s real-time translated captions, connecting with global customers or colleagues who speak different languages is simpler than ever before. Once your meeting is over, Gemini in Gmail can turn automatically generated transcription summaries into a follow-up email.

“Google Meet has been extremely transformative for us with regards to bringing people together and collaborating. Now, with Gemini in Meet in preview, we’ve been really
impressed with how it can take meeting notes, from bulletizing to capturing action items. I don’t even need to make edits to what comes back in Google Docs.” — Gene Mallory, Vice President of Global Workplace Strategy and Technology, Trellix

To increase your sales and marketing performance, check out the following resources to help you get the most out of Gemini for Workspace:

• Contact sales to get started with a free trial

• Gemini for Workspace sales and marketing handbooks

• Gemini for Workspace prompt guide for sales and marketing

^{**  https://www.monks.com/case-studies/hatch-dreams-to-reality-monksflow}