Beyond the prompt: How to measure the value Gemini brings to your company

Welcome back to Beyond the prompt, our blog series focused on actionable tips to get the most out of Google Workspace with Gemini. 

We’ve heard first hand from customers of all sizes in virtually every industry that Workspace with Gemini brings tangible business benefits. To measure these benefits, which go beyond just time saved, organizations can set goals, key performance indicators (KPIs), and structure surveys around their organization’s use of AI to begin to quantify the value Gemini brings.

5 Tips to consider when writing your goals and measuring AI-led impact 

1. Be smart about your goals — set simple, measurable, attainable, relevant, and time-bound (SMART) goals. Sticking to this well-known framework will allow you to measure success, learn, and enhance your change management strategy while leaving room for your organization to adjust over time.

2. Conduct an early baseline survey to understand how your teams work before they fully embrace generative AI. This will help you discover areas for improvement in addition to the ways your workforce is already thinking about how their work can improve with access to AI. The survey results can also be used to inform your resources and enablement strategy to meet your employees’ specific needs.

3. Identify your intended business outcomes. Ask yourself: What am I hoping to achieve by adopting AI? How does adopting AI support my organization’s larger business objectives? Understanding the value category you most want to impact can help you prioritize your top business goals so that you can work backwards to write effective goals. This could include outcomes such as:

• Productivity: For example, Mark Cuban’s Cost Plus Drugs estimates that employees save an average of five hours a week using Gemini in Gmail, alongside other benefits such as streamlining transcription and FDA compliance documentation.  
• Quality of work: WebFX increases its work quality by using Google Workspace with Gemini to brainstorm content ideas, write emails, and plan projects.
• Employee engagement and satisfaction: Flashpoint collaborates using Google Workspace to improve communication efficiency, increase workforce satisfaction, and help employees dedicate more time to keeping customers secure.

• Customer and partner satisfaction: Attache uses Google Workspace with Gemini to automate historical data analysis, achieving an 80% reduction in calls from new arrivals, smoother stays, and higher customer satisfaction.

• Innovative new ways of working: Sweet Talk Floral brings client ideas to life with help from Gemini in Slides, creating stunning mock-ups with prompts.

• Strengthened security: apree health centralized its data using a zero-trust security solution implemented with Google Workspace. This allowed the company to protect sensitive patient info with tools like granular access controls and device management.

4. Consider what resources and inputs are available within your organization to measure, and then tie them back to your intended business outcomes and values so that you can identify the right metrics.

For example, if you would like to improve your organization’s quality of work, you can take regular surveys to measure  increases in employee confidence in work output, or even decreases in third-party spend on agency or creative work.

Or, if you would like to focus on improving productivity, you can begin to measure the number of employees who report that AI helps them complete tasks faster, or the  reduction in time spent searching for information.

5. Regularly check in with teams and conduct pulse surveys to get iterative results on how teams are doing and where they may need additional support and help. These surveys will also help you track progress over time, and can help you adjust your goals using the SMART framework.
When surveying employees, remember that usage data only tells part of the story. It’s  important to track usage alongside value-driven data to fully understand how AI is helping employees achieve meaningful outcomes and ultimately impacting your organization’s business goals. 

Next steps and helpful resources:

• Read our framework for successful generative AI change management
• Check out our Google Workspace with Gemini adoption guide
• Discover how Understood uses Gemini to reduce stress and save 10 hours per project,
• Read out blog with 101 ways customers are using AI for business