Beyond the prompt: Part 12 — How five marketers at Google use Gemini to transform the way they work

Jens Fischer — Marketing Manager, Google Ads

I often use Gemini to help me review content for Think with Google article submissions.  

To help expedite this process, I created a Gem in gemini.google.com to act as a seasoned Google marketing expert. It provides in-depth analysis across 10 critical dimensions, offering both numerical scores and tailored recommendations to enhance clarity, persuasiveness, and overall effectiveness. The Gem helps me hone in on this specific and routine task that I have, and acts as a first pass at providing a thorough review of content.

Fred Almeida — Global Campaign Marketing Manager, Google Workspace

The translated captions in Google Meet gives me the ability to follow conversations in real time, regardless of the language spoken, ensuring that I'm always in the loop and can contribute effectively. It's like having my own personal translator in every meeting, breaking down language barriers and keeping the whole team included.

Carrie Stern — Measurement and Optimization Lead, Marketing 

Marketing research is incredibly valuable, but it's also complex and time-consuming. Extracting meaningful information from data requires a specialized skill set and can easily take an entire day for a basic report. 

My team and I have developed a methodology that uses Gemini Advanced to transform raw, anonymized data into actionable intelligence that helps us optimize our strategies for more relevant marketing. We feed various unstructured data into Gemini, then we simply ask Gemini to make sense of it all. We can generate the framework for a comprehensive report in just a few hours, instead of an entire day.

This means faster, more accessible intelligence for everyone, even those without specialized data analysis expertise.

Kevin Hansen — Head of Marketing, Google Store Retail

The ability to brainstorm unique Google-branded merchandise ideas is one example of how Gemini sparks innovative concepts. When I needed to brainstorm unique merchandise ideas for the Google Store, I prompted Gemini Advanced to generate a list of 10 ideas and in seconds the suggestions were not only creative but also aligned with our brand and audience. With Gemini as a creative kick-start, we're able to iterate faster, explore bolder ideas, and focus on bringing these exciting ideas to life.

Neha Jacob — Associate Product Marketing Manager, Global Devices and Services

My day-to-day work involves constantly jumping between Docs, Sheets, and Slides. With so many files and projects, it's easy to lose track of important information.

When I need to find a specific piece of information, but I can't recall which file it's in, I simply ask Gemini in Drive, "Can you find the file about [the latest product launch strategy]?" It then presents me with a few options from my Google Drive with links to the files. Whether I'm searching for meeting notes, product details, or anything in between, using Gemini in Drive helps me quickly locate what I need, saving me valuable time and frustration.