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Push what’s possible with Google AI Ultra for Business

June 26, 2025
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George Kwon

VP of Product Management - Google Workspace

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At Google Workspace, we’re continuously looking for ways to help our customers leverage AI effectively to achieve their business goals. With premium AI included in our Business and Enterprise plans, we’ve empowered every business and employee to do their best work faster with help from AI integrated in their daily workflows.

But for those who need to push the boundaries even further, we're announcing Google AI Ultra for Business. This new add-on plan for Workspace customers provides unparalleled access to our most capable AI models and features, along with next-generation AI tools. It's ideal for creatives, developers, and researchers who demand more from AI for their most complex challenges, while keeping IT departments in control.

Accelerate video creation

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Go from creative brief to final cut —faster. Google AI Ultra for Business empowers your creative teams to generate high-quality video content in minutes, instead of days or weeks, saving precious time and budget. Access to state-of-the-art AI video tools includes:

  • Flow: Our AI filmmaking tool, built with and for creatives. Create cinematic scenes and stories, with access to Veo 3 and premium features, including the ability to reference images to create multiple clips in a story with consistency.

  • Whisk: A new AI image and video generation tool that helps creatives quickly explore and visualize new ideas using both text and image prompts. With Whisk Animate they can turn images into 8-second videos using Veo 2.

  • Veo 3 in Gemini app: Produce professional, high-definition 1080p video with audio for marketing campaigns, social content, and training materials from text, image, or video input directly within the Gemini app.

Develop and discover what’s next

Unleash our most capable models and features with higher usage limits to help your developers and researchers tackle their most ambitious projects.

  • Advanced coding with the Gemini app: Develop entire code blocks, generate unit tests, and automate repetitive coding tasks with higher usage limits to our cutting-edge models, including Gemini 2.5 Pro. Subscribers will also soon get access to Deep Think, an enhanced reasoning mode for highly-complex math and coding.

  • Deeper insights with Gemini app: With higher usage limits for Deep Research, teams can get up to speed on any topic, saving hours of research and analysis effort. It transforms prompts into a multi-point research plan, browsing hundreds of sites for up-to-date information and creating comprehensive reports with richer insights — all in minutes.

  • Highest access to NotebookLM (coming soon): Benefit from the higher usage limits and enhanced model capabilities to scale research, analysis, and team knowledge sharing more efficiently through shared notebooks.

  • Project Mariner (currently US only): A research prototype to explore the future of streamlined human-agent interaction using natural language prompts. Assign AI agents to complete time-consuming tasks like research and data entry concurrently, so you can get more done while the agents work in the background.

Keep it under your control

Google AI Ultra for Business can be purchased and managed centrally by your IT department in the familiar Workspace Admin Console, ensuring you stay in control while providing your technical teams the tools they need to succeed. The higher level of access in the Gemini app and NotebookLM come with the same enterprise-grade data protections as the rest of Workspace. Access to next-generation AI tools like Flow, Whisk, and Project Mariner can be managed separately, enabling IT to evaluate their unique terms of use and align with your creative and technical teams’ needs*.

Get started with Google AI Ultra for Business

We believe Google AI Ultra for Business will empower a new wave of productivity and creativity within organizations, allowing specialized teams to deliver high-impact results faster than ever before.

This new plan is available as an add-on to Workspace Business and Enterprise Starter, Standard, and Plus plans, and will come soon to other editions of Workspace. Learn more about how to get Google AI Ultra for Business and save 50% for 3 months when you sign up today.


* Flow, Whisk and Project Mariner are additional Google services, subject to Google Terms of Service, separate from the Google Workspace Terms of Service.

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