Prompting guide 101

You are working to refresh your company's brand architecture and messaging frameworks. To get started, you visit the Gemini app and type:

You are working on a new brand campaign. You want to identify influencers or complementary brands that you could partner with as part of the social amplification plan. You visit the Gemini app and type:

The landscape in your industry is rapidly changing and you need to conduct market research to better identify and understand emerging trends. You go to the Gemini app and you type:

After completing your research, you and the team have new messaging that you want to A/B test. You want to generate multiple variations of ad copy using the Gemini app. You type:

A customer has exciting organisational changes underway. You need to create content to shape the brand narrative of the company as it enters its next era. You open a Google Doc to get started on a blog draft. You prompt Gemini in Docs by selecting Help me write. You type:

You also want a way to efficiently track how and where this content is amplified, so you open a Google Sheet. You prompt Gemini in the Sheets side panel. You type:

You are hosting a meeting discussing an upcoming project with multiple teams and an agency that will complete the project's design work. You use Gemini in Google Meet and select Take notes with Gemini so that all participants can give their undivided attention to the conversation. After the meeting, Gemini provides a summary of the discussion and pulls out action items to keep the team on track. (Gemini in Meet)

From the generated Doc with call notes, you want to create a spreadsheet to help keep the team on track. You open a new Google Sheet and prompt Gemini in the Sheets side panel, and tag relevant files by typing @file name. You type:

You want to analyse different data sources and collate findings to help you reduce your time to market. You open Gemini Advanced and type:

You verify Gemini's response by selecting the 'Double-check response' option beneath Gemini's response.

Now, you want to review a report that you've commissioned that surveyed customers from different industries. You continue your conversation with Gemini. You upload the relevant file and type:

You need to refresh your audience research and persona development as the team updates webpage copy, pitch decks and other marketing assets. You brainstorm and research using Gemini Advanced. You type:

You want to create a robust list of keywords and long-tail keywords and phrases to uncover new opportunities for SEM targeting. You go to the Gemini app and type:

After you finish brainstorming your keywords list, you want to generate a few variations of ad copy. You type:

You want to further refine the text according to different audiences, so you type:

Email is one of your company's main channels of direct communication with prospects and customers. You want help getting started with copy for a new email campaign. You open a new Google Doc, and you prompt Gemini in Docs by selecting Help me write. You type:

Now you want to share the proposed email subject lines with the copywriting team. You open Gmail, and you select Help me write. You type:

The team created a new ebook on best practices for executives using our new solution. You're creating a landing page to house the gated asset, and you need engaging copy. You open a new Google Doc and select Help me write. You type:

The webpage launched, and you're now running an inbound marketing campaign. You need to nurture the leads that downloaded your latest eBook. You open a new Google Doc, and you prompt Gemini in Docs by selecting Help me write. You type:

You want to create copy for a five-step email nurture cadence for your new product. You open a new Google Doc and prompt Gemini in the Docs side panel and tag relevant files by typing @file name. You type:

You want to create visuals to help your creative agency better understand the team's direction for an upcoming campaign. You open a new Google Slide and prompt Gemini in Slides. You type:

You work for a travel company as the content marketing manager for the company's blog channel. You need to kick-start the brainstorming process for a new blog post. You decide to gather ideas by collaborating with the Gemini app. You type:

You love the initial ideas that you were able to create. You also need to focus on generating creative imagery to accompany the copy in the blog. You type:

You're focused on creating content that is optimised for social media channels. You need to gather ideas for content targeted to distinct audiences. You open a new Google Doc and prompt Gemini in Docs by selecting Help me write. You type:

You also need to craft social media posts to drive registration for an upcoming event targeting recent grads. You open a new Google Doc and you prompt Gemini in Docs by selecting Help me write. You type:

Your company is launching a new app. You need a robust marketing plan, but you want ideas to get started. You chat with the Gemini app. You type:

The responses from your chat are helpful in shaping your marketing plan. You need to get the high-level details to your Chief Marketing Officer (CMO). You open Gmail and prompt Gemini in Gmail by selecting Help me write. You type: