Broadcom accelerated product development and grew revenues while managing costs with Google Workspace tools including Gmail, Drive, Meet, and Jamboard** to promote productivity, security, and collaboration.
Broadcom Inc. (NASDAQ: AVGO) is a leading designer, developer, and global supplier of a broad range of digital and analog semiconductor connectivity solutions.
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United States
https://www.broadcom.com/
Broadcom accelerated product development and grew revenues while managing costs with Google Workspace tools including Gmail, Drive, Meet, and Jamboard** to promote productivity, security, and collaboration.
Google Workspace Results
1 person oversees Gmail even with 6x volume growth
• Accelerated product development with Google Workspace tools that improve productivity, supporting 1,000% revenue growth
• Provides cost-efficient solutions to help increase margins
• Enables rapid integration of acquisitions with easily managed, scalable Google Workspace tools
Broadcom is a leader in the wired network, wireless network, enterprise storage, and industrial automation end markets. With the advent of IoT devices generating more data than people and the rise of machine learning, the company operates at the silicon level to advance mass transformation through better connections among devices, people, data, and storage.
In the past 10 years, through organic growth and acquisitions, Broadcom revenues have multiplied nearly 1,000%. At the same time, with a steady focus on controlling costs, it has increased its margins and propelled itself to a top 5 ranking among global semiconductor firms in the 2018 Q1 IHS Markit Competitive Landscape rankings.
As it embarked on this stage of growth, Broadcom sought strategic relationships with key players in IT infrastructure, storage, and productivity tools. The company needed solutions that would support revenue growth by accelerating product development and aid margin growth by speeding consolidation of acquired operations.
At the time
The switch from on-premises email to Gmail for the 3,500 employees Broadcom had at the time saved the company $1.5 million, which was just the beginning of the savings realized over the past several years as the company expanded on a robust cloud infrastructure.
Faster development
“Gmail has directly contributed to shortening our product development cycles. At the same time, our employees appreciate the flexibility they have to drive projects forward from anywhere, anytime.” - Andy Nallappan, Vice President, Chief Information Officer, Global Information Technology, Broadcom
Prior to Gmail, employees often complained about emails not being sent or received when storage limits were reached, slowing down important work. Difficult email recovery processes further hampered productivity. Finally, only employees with expensive Blackberry phones could receive emails on the go. Gmail changed that.
“Gmail could handle three basic but absolutely critical functions. One, sending emails from anywhere. Two, receiving emails from anywhere. Three, allowing users to find an email that is buried somewhere in their inbox. When we switched to Gmail, everyone got unlimited space, plus email accessibility on any device. Employees felt liberated,” says Stanley Toh, Head of Enterprise End-User Experience and Service at Broadcom.
Today, designs submitted by an R&D team in Asia can be reviewed even if a manager in California has gone home for the night, since they can be viewed on any device. Previously 12 hours or more might have been lost until the manager returned to the office. “Gmail has directly contributed to shortening our product development cycles. At the same time, our employees really appreciate the flexibility they now have to drive projects forward from anywhere, anytime,” said Andy.
Before, when an employee’s laptop malfunctioned, their productivity immediately plummeted while they waited one to two days for IT to remake their environment with their data restored on a new laptop. Today with Google Workspace, employees can quickly get onto a new laptop or another device and get instant access to everything they need to continue their work. “Google Workspace really empowers employees. They don’t need to depend on IT to get back online and back to work. That’s been a huge benefit,” Stanley says.
6x volume and still one manager
Broadcom provides Gmail accounts to many contractors and partners in order to make collaboration easier and more secure. Today, there are over 20,000 Broadcom Gmail accounts—a volume growth of nearly six times over 10 years—all still overseen by just one person, thanks to ease of management. For deep technical support,
“Who can run email best? It's Google and they're doing it. I don't have to monitor Google, because Google is very much in the public eye. The whole world already looks to Google to keep things humming,” says Stanley.
Propelling teamwork
Employees often use a combination of
Broadcom employees like how easy it is to collaborate with
The company introduced
The company’s lab employees are avid users of
For action item tracking, many employees are using
Collaboration spreads virally
“Broadcom IT did not make Google Workspace collaboration tools like Jamboard and Google Chat mandatory. Employees see the value and use proliferates from there.” - Stanley Toh, Head of Enterprise End-User Experience and Service, Broadcom
Employees use
With teams working together across the globe in different languages, the ease of using
The IT team publishes how-to guides and video snippets provided by Google to help educate employees on how to use the wide variety of tools available in Google Workspace. They note many employees find the tools intuitive to use, with no training needed. The tools often become popular organically.
“Interestingly, we never forced use of some of these Google Workspace collaboration tools like Jamboard and Google Chat. Employees see the value and use just proliferates from there,” Stanley notes.
Employees and the IT teams alike see great value in
No matter where they’re working, employees across the organization can count on the performance, availability, and security benefits that Google provides.
“In the span of 12 hours, we ported nearly 10,000 email accounts to Broadcom, while transitioning 14,000 accounts from an on-premises email server to Gmail. It’s amazing to start realizing these operational efficiencies from day one of the combined operations. We couldn’t have done it without Google.” - Andy Nallappan, Vice President, Chief Information Officer, Global Information Technology, Broadcom
For the IT team, Google provides both cost and time efficiencies, relieving the burden of ongoing hardware refreshes, software upgrades, and security patching. IT plays an important role in helping the company leverage economies of scale as it grows by leaps and bounds. “It’s great when we can increase the capabilities of our employees with new tools from Google Workspace, all while we control costs—so we truly do more with less,” Andy says.
M&A integrations without disruption
The advantages are especially pronounced when mergers and acquisitions occur. On the very day Avago closed its acquisition of Broadcom Corporation in 2016, the new company changed its primary domain from AvagoTech.com to Broadcom.com. “In the span of 12 hours, we ported nearly 10,000 email accounts to Broadcom, while also transitioning 14,000 accounts from an on-premises email server to Gmail. It’s amazing to start realizing these operational efficiencies from day one of the combined operations. We couldn’t have done it without Google,” says Andy.
For a small IT team focused on meeting the needs of a large, diverse company, the move to Google Workspace has been advantageous because IT no longer has to manage large server farms. Instead they can monitor a cloud-based environment that scales seamlessly and helps power growth. “I take pride in working with our management team on how to more quickly integrate the companies we acquire so we can meet strategic objectives,” Andy says.
With the European Union’s General Data Protection Regulation (GDPR) taking effect, the Broadcom team gains peace of mind by standardizing on Google Cloud given Google’s commitment to support constantly changing requirements.
“It helps us a great deal that Google is ever-evolving, has longevity, and takes data privacy and security extremely seriously,” says Andy.
*Google Workspace was formerly known as G Suite prior to Oct. 6, 2020.
**Jamboard is winding down.
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