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DB Corp

"Google Workspace enabled our teams to collaborate more closely and the business to operate more efficiently, which was extremely important in enabling us to transition to a modern organization, driving a sharp increase in the speed, agility and performance of the business."

R D Bhatnagar, Chief Technology Officer, DB Corp.
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DB Corp is India’s largest newspaper publisher delivering 62 editions in four languages and selling about 6 million copies per day. The business also has an extensive online and mobile presence.

"Google Workspace enabled our teams to collaborate more closely and the business to operate more efficiently, which was extremely important in enabling us to transition to a modern organization, driving a sharp increase in the speed, agility and performance of the business."

R D Bhatnagar, Chief Technology Officer, DB Corp.

In late 2015, DB Corp’s on-premises infrastructure and traditional applications could not deliver the flexibility and agility needed to support the transition to real-time news delivery. The company started evaluating public and private cloud services, including cloud-based application suites and platform as a service offerings.

We were also impressed by the fact that Google had a local team with the skills and expertise to educate us about how best to use its products.

The process led the business to deploy a range of Google Cloud products and services, including Google Cloud Platform and Google Workspace. "The apps available through Google Workspace could enable our teams to collaborate more closely and the business to operate more efficiently, which was extremely important in enabling us to transition to a modern organization, driving a sharp increase in the speed, agility and performance of the business."

“We were also impressed by the fact that Google had a local team with the skills and expertise to educate us about how best to use its products.” says R D Bhatnagar, Chief Technology Officer, DB Corp.

Sales teams are using Google Forms and Google Sheets to centralize and control tasks such as sales forecasting, reducing the time required to complete reports and updates from up to a week to two hours. Furthermore, various teams are using Google Calendar to improve organization and productivity. For example, editorial teams are using calendars to track Indian holidays and festivals and deliver relevant content to readers.

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