• Increases productivity, connecting employees across 130 cities with a centralized, digital collaboration platform

• Safeguards corporate data with fine-grained control over user permissions

• Streamlines team-wide communication with Groups for Business, which helps to centrally manage tasks between different team members

• Strengthens compliance posture with extensive audit logs of user activities, even with users who have left the company

With all due respect to the great dentists out there, a dental chair isn’t anyone’s favorite place to be. But if you care for the health of your teeth, there’s just no way around it. And if you want to straighten your smile or fix your bite problems with additional treatment, you need to steel yourself for even more time under the bright lights of the dentist’s surgery—or do you?

Impress is an innovative orthodontics chain that specializes in invisible and removable aligners — personalized braces that gradually straighten the teeth. While in-person visits with the clinic’s experienced team of orthodontists are a crucial component of treatment, Impress enriches the patient experience with digital supervision through its own dedicated app.

Each treatment begins with a comprehensive in-clinic diagnosis conducted by an experienced orthodontist, including 3D X-rays and 3D scans to detect previous problems. Next, patients receive their aligners along with their individual treatment plan and a 3D simulation prepared by their orthodontist. To ensure the excellence of treatment, everything is reviewed by two other experienced orthodontists. Patients can then use the Impress app to continuously check-up with the medical team, while avoiding unnecessary routine visits that would be required in traditional clinics. With daily access to an experienced medical team, digital guidance, and the option of in-person visits, Impress reimagines the orthodontics experience for the modern world.

Digital accessibility is a cornerstone of the Impress patient experience. It’s equally important for the growing company’s team: with clinics in more than 140 cities across eight countries, Impress needs a digital environment that truly powers hybrid work and cross-border collaboration.

“We’re a fast-paced company with a lot of non-tech talent, and we don’t want to waste our employees’ time with solutions that have a steep learning curve,” says Yerzhan Tashbenbetov, Chief Technology Officer, Impress. “Our collaboration tools have to be simple, stable, and secure, and Google Workspace more than fits all of these requirements.”

The more digital dental clinics become, the more digital privacy they require. That’s why safeguarding patient data is crucial for Impress, and was a key factor when it came to the selection of a cloud provider. While Impress had used certain Google Workspace tools, such as Google Meet, in the past, the decision to roll out the entire suite of programs enabled the company to strengthen its security posture while improving the employee experience.

“From a security perspective, we had three major demands: We wanted more control over access permissions, the ability to create extensive audit logs for compliance purposes, and the option to choose the location of our data. Google Workspace has made all of this possible.”

While the company-wide rollout of the solutions is still ongoing, around 1,100 employees are already using different Google Workspace tools in their day-to-day lives. Google Meet has long been the primary means of video conferencing at Impress, and enables employees to get work done more effectively in hybrid environments. Impress has replaced its previous third-party messaging app with Google Chat, which reduces costs and allows employees to benefit from its integrations.

“It’s great that all the Google Workspace solutions integrate with each other, because our employees can easily arrange meetings from Google Chat,” says Tashbenbetov. “There are lots of other small features that boost our productivity, such as the noise canceling feature of Google Meet, which makes our meetings a lot more pleasant.”