Fingerpaint: How Fingerpaint Uses NotebookLM To Scale Healthcare Marketing

Fingerpaint, a full-service agency for companies that market pharmaceuticals, faced a significant challenge in scaling its AI operations due to stringent regulations governing healthcare and prescription drug marketing. The agency's work requires every claim to be meticulously fact-checked and supported by scientific literature and clinical trial data, resulting in time-consuming processes for any marketing activity. Initially, large language models (LLMs) saw limited use as their outputs were not verifiable, restricting their ability to support the agency's work.

Fingerpaint adopted NotebookLM and transformed how its teams work by providing an integrated, clear approach to insight generation and knowledge sharing. Everyday processes were transformed as teams could easily ideate with greater confidence to craft compelling strategic marketing narratives, and, critically, to conduct real-time quality assurance and fact-checking, especially for drug efficacy claims. By directly addressing the challenge of verifying LLM outputs, NotebookLM opened up new opportunities and efficiencies for Fingerpaint, enabling the agency to scale the use of LLMs to improve their healthcare marketing work. 

Listen to Google Cloud Next '25 breakout session with Nick Spuhler, SVP, Director of Applied AI at Fingerpaint.