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Pegadaian: Steering a digital transformation program toward workflow efficiency, with Google Workspace

Financial transaction at Pegadaian

Since migrating to Google Workspace, Pegadaian improves workflow efficiency, reduces travel costs, and is able to better compete with newer players in the financial services industry.

Pegadaian logo

With pawn and loan financing as its main business, Pegadaian is expanding its market capitalization through digital products such as fintech lending. Its vision is to be Indonesia’s most valuable financial company and top financial inclusion agent.

Financial transaction at Pegadaian

Since migrating to Google Workspace, Pegadaian improves workflow efficiency, reduces travel costs, and is able to better compete with newer players in the financial services industry.

Google Workspace Results

Google Meet reduces travel costs by more than 50%

• Google Meet reduces need for meetings in person, saving costs and time

• Helps enable a more flexible work culture

• Increases work efficiency with minimal interruption even in low connectivity areas

• Modernizes old ways of working to be more competitive

“Google Workspace is the most important pillar supporting all of our communication channels across the company, as everything is centralized in the cloud.” - Teguh Wahyono, CTO, Pegadaian

Founded more than a century ago, Pegadaian is a dominant player in the financing, mainly pawnbroking, industry in Indonesia. However, in order to keep up with the competition from new lending service businesses and to appeal to the younger generation, it understands the need to embrace new technologies and upgrade its current workflow processes. Keeping a mindset that change begins from the inside, the company turned to Google Workspace to improve its internal communication processes.

Beyond appealing to the younger generation, Pegadaian is also looking to expand its business in the financial world, growing its services through digital products such as fintech lending. "Nowadays, we are competing with many startups that are very agile and quick, so we have to embrace technology to operate in a similar model to them in order to compete," says Teguh Wahyono, CTO at Pegadaian.

Embracing a startup culture

Pegadaian employees

To launch its digitization efforts, Pegadaian started a Transformation Office, an open innovation platform that serves as a catalyst to drive change from within the company, and works as a functional organization to lead the transformation in Pegadaian. "Even the physical office space has been transformed from a traditional corporate office, to now looking like a startup space that's more open and welcoming," says Teguh.

With Google Workspace at the helm of its digital transformation journey, Teguh says, "It is the most important pillar supporting all of our communication channels across the company, as everything is centralized in the cloud." Referring specifically to email, he adds, "We also used to work with very limited email attachment allowances and an unreliable mail server, but now we can send much larger files without worrying about them not getting through."

Moving away from on-premises systems to cloud means that employees have a more flexible work environment. "As long as employees are contactable, they don't have to be confined to a fixed clock-in time. This gives them more flexibility, without compromising productivity," says Bhimo Wikan Hantoro, SVP Transformation Office at Pegadaian. Employees can also store their work in Drive, so they can access their files anywhere, anytime.

Google Workspace also serves as a project management platform across Pegadaian's 4,100 branches across Indonesia. The ability of Docs, Sheets, and Slides to allow different people to work on the same document in real time helps project managers track the progress of their projects easily.

Facilitating change management and implementation

“I was recently in Buru Island, where we had a meeting via Google Meet. Although the internet connection wasn’t the fastest, we managed to hold a meeting that lasted more than an hour without disruption.” - Teguh Wahyono, CTO, Pegadaian

Working with partner agency PointStar, Pegadaian developed a Google Workspace portal that serves as a knowledge base for employees. "Through the portal, employees can see Google Workspace tips and tricks and raise questions around any issues they face. There are also video tutorials for employees to watch in their own time, so that they can become more proficient in the tools available to them," says Aditya Rachman, VP PMO and Change Management at Pegadaian. The organization also shares Google Workspace hacks across its internal social media channels.

Beyond having a repository of product information, Pegadaian holds training sessions that teach employees how to maximize the different tools available. "With advice from PointStar, we went with a ‘train the trainer’ system, where a representative from each region is trained on Google Workspace, and can then train their peers. Through this strategy, we are able to effectively reach every employee across all branches," adds Aditya.

With more than 13,000 employees across thousands of branches, the migration from an on-premises email system to cloud could have been a challenging process. But according to Haris Dermawan, Enterprise Architect at Pegadaian, the project couldn’t have gone more smoothly. "Even though we have more than 13,000 employees, the migration from on-premises to cloud was a seamless experience," he shares. "Most of our employees didn’t even realize that the mailbox migration was complete."

Seamless connectivity across Indonesia

“Our strategy right now is to be more collaborative. Google Workspace has already delivered its promise for our innovation and digital transformation journey, and we look forward to further transforming for an effective work culture.” - Bhimo Wikan Hantoro, SVP Transformation Office, Pegadaian

Tools aside, the ability of Google Workspace to function without interruption, even in the more remote islands of Indonesia, is something that really stands out for Pegadaian. Teguh had a particularly successful meeting in Buru Island, part of the Maluku islands in the eastern part of Indonesia.

"I was recently in Buru Island, where we had a meeting via Google Meet. Although the internet connection wasn’t the fastest, we managed to hold a meeting that lasted more than an hour without disruption," says Teguh, adding that he was impressed at the platform's ability to enable seamless connectivity despite being in such a remote location.

Being able to connect on the cloud without disruption also means that employees can reduce the number of in-person meetings. "Looking at my personal expenses alone, I've cut more than 50% of travel costs, yet this is only my commute within Jakarta. If you look at employees who come in to do day meetings, the cost saving there is even more significant," adds Bhimo.

Plans for the future

Although it has only been less than a year since using Google Workspace, Pegadaian already has plans to look into other Google Cloud products, such as Vision AI, which are currently undergoing trial runs as part of its sandbox projects.

"Our strategy right now is to be more collaborative. Google Workspace has already delivered its promise for our innovation and digital transformation journey, and we look forward to further transforming for an effective work culture," says Bhimo.

Although there are still barriers, such as regulations by Indonesia's Financial Services Authority that requires all financial data to be stored on a local cloud, he believes it is only a matter of time before the entire organization can be hosted on Google Cloud.

"The move to Google Workspace has been seamless and is already changing the way we work. I believe this is only the first step for better things to come. I mean, what else can I say? We are happy customers," he adds.

Google Cloud Premier Partner

PointStar

PointStar is a cloud technology consultant specializing in migration. Headquartered in Singapore, it has offices in Indonesia and Malaysia.

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Jeg er indforstået med, at mine personoplysninger behandles i overensstemmelse med Googles privatlivspolitikker.

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I would like to receive newsletters from Google Cloud and Workspace

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Quiero recibir boletines informativos de Google Cloud y Workspace

Acepto que mis datos personales se procesen de acuerdo con la Política de Privacidad de Google.

Quiero recibir newsletters de Google Cloud y Workspace

Acepto que mis datos personales se traten de acuerdo con la Política de Privacidad de Google.

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I would like to receive newsletters from Google Cloud and Workspace.

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I would like to receive newsletters from Google Cloud and Workspace.
Je souhaite recevoir les newsletters de Google Cloud et Workspace

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I would like to receive newsletters from Google Cloud and Workspace.

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I would like to receive newsletters from Google Cloud and Workspace.
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Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

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Szeretnék hírleveleket kapni a Google Cloudtól és a Workspace-től
Saya ingin menerima newsletter dari Google Cloud dan Workspace

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Jeg forstår at mine personopplysninger vil bli behandlet i henhold til Googles personvernregler.

Chcę otrzymywać newslettery od Google Cloud i Workspace

Rozumiem, że moje dane osobowe będą przetwarzanie zgodnie z polityką prywatności Google.

Quero receber newsletters do Google Cloud e do Workspace

Entendo que meus dados pessoais serão processados de acordo com a Política de Privacidade do Google.

Quero receber newsletters do Google Cloud e Workspace

Compreendo que os meus dados pessoais serão processados de acordo com a Política de Privacidade da Google.

I would like to receive newsletters from Google Cloud and Workspace.
Я хочу получать рассылку о Google Cloud и Workspace

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I would like to receive newsletters from Google Cloud and Workspace.

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I would like to receive newsletters from Google Cloud and Workspace.
Jag vill få nyhetsbrev från Google Cloud och Workspace

Jag är medveten om att mina personuppgifter behandlas enligt Googles integritetspolicy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

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I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

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ฉันเข้าใจว่าข้อมูลส่วนตัวของฉันจะได้รับการประมวลผลตามนโยบายความเป็นส่วนตัวของ Google

I would like to receive newsletters from Google Cloud and Workspace.
Google Cloud ve Workspace bültenlerini almak istiyorum

Kişisel verilerimin Google'ın Gizlilik Politikası'na uygun olarak işleneceğini anlıyorum.

Я хочу отримувати інформаційні листи від Google Cloud і Workspace

Я розумію, що мої персональні дані оброблятимуться відповідно до Політики конфіденційності Google.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

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Tôi muốn nhận bản tin của Google Cloud và Workspace

Tôi hiểu rằng dữ liệu cá nhân của tôi sẽ được xử lý theo Chính sách quyền riêng tư của Google.

我希望收到 Google Cloud 和 Workspace 的最新简报

我理解,我的个人数据将根据 Google 隐私政策进行处理。

我想接收 Google Cloud 和 Workspace 的通訊

我了解我的個人資料將根據 Google 私隱權政策進行處理。

我想收到 Google Cloud 和 Workspace 電子報

我瞭解 Google 會依據其《隱私權政策》處理我的個人資料。